Sales PsychologyAlthough a complex sale can take months to close, every deal has a critical moment when it is won or lost. It is crucial for salespeople to recognise these pivotal moments in order to engage customers and ‘close the deal’. Frequently, salespeople can misinterpret their customer’s needs and attitudes - they can elaborate on a product’s features and benefits, but often their reading of the customer’s psychology results in the wrong assumptions. Salespeople typically sell the way they would like to buy. This has one obvious flaw—They are NOT their customers! "If only we could read the customer's mind"
Sales Psychology explains the various business behaviour patterns and psychology in order to maximise success. It shows how to adapt sales strategies to different customer and business situations. {chronoforms}sssp-pdf-email{/chronoforms}
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